Category Archives: media

Put two unrelated movies into the same universe.  How will you do it?

You have to take two separate films and put them in the same universe.  You don’t have to use lead characters.  How would you do it?

Example:

Godzilla attacks New York, but the Ghost Busters and the Statue of Liberty are there to save the day.  (Or Cloverfield attacks NY and ‘Zillow and Stay-Puft fight it off.)

CondorMan’s comics help inspire a young Bruce Wayne to build his gadgets.  Together they team up to fight The Joker and an army of Soviet Porschses.

The house from the Amityville Horror is where Kevin McAllister is left Home Alone.

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TED Talk ‘power poses’ don’t work

A few years ago there was a TED Talk and a lot of excitement about ‘power poses‘; how standing in a particular way before a meeting or talk might make you feel more confident and improve your performance.

Now one of the idea’s researchers says they don’t work.  The experiments were flawed, the sample size was small and they didn’t look at the results properly.

Link to article on on the story

http://fortune.com/2016/10/02/power-poses-research-false/

Link to researcher’s statement PDF

http://faculty.haas.berkeley.edu/dana_carney/pdf_My%20position%20on%20power%20poses.pdf

Here’s the talk.  Looks like we should ignore it.

 

Burger King ad triggers Google Home

Burger King ran TV adverts designed to trigger Google Home, getting the device to ask questions about BK’s Whopper.

Of course people turned the tables, getting Google’s device to read out all sorts of negative things about the product.

While the advert is clever, I don’t think it’s smart.  It (unintentionally) exposes a flaw in these digital assistants, but it’s also like picking up another man’s guitar, sitting on another man’s motorbike or riding another man’s real doll*.  

Also, BK running about twenty years too late, here.

Back in 19*cough* I was working for an online retailer and tried to persuade the bosses to embed audiofiles in the website that would autoplay whenever it was loaded.

What would it play?  Dog whistles.  Humans wouldn’t hear it, but dogs would get excited.  That’s viral marketing, folks.

In retrospect, might have been better received if I had been working for a pet food retailer at the time.

*I imagine.  Those mastic mannequins are really expensive.

http://www.adweek.com/creativity/google-disabled-burger-kings-ad-hijacking-google-home-but-bk-got-around-that-too/