Burger King ran TV adverts designed to trigger Google Home, getting the device to ask questions about BK’s Whopper.
Of course people turned the tables, getting Google’s device to read out all sorts of negative things about the product.
While the advert is clever, I don’t think it’s smart. It (unintentionally) exposes a flaw in these digital assistants, but it’s also like picking up another man’s guitar, sitting on another man’s motorbike or riding another man’s real doll*.
Also, BK running about twenty years too late, here.
Back in 19*cough* I was working for an online retailer and tried to persuade the bosses to embed audiofiles in the website that would autoplay whenever it was loaded.
What would it play? Dog whistles. Humans wouldn’t hear it, but dogs would get excited. That’s viral marketing, folks.
In retrospect, might have been better received if I had been working for a pet food retailer at the time.
*I imagine. Those mastic mannequins are really expensive.